Chuck E. Cheese Levels Up Digital Fun  with a More Accessible Online Experience

Committed to delivering smiles to every family, Chuck E. Cheese partnered with AccessibilityChecker.org for a comprehensive manual accessibility audit. The results helped enhance their website’s usability, making it easier for all guests to plan visits, find fun, and enjoy the magic of Chuck E.

27 September 2025

5-8 min read

About the Chuck E. Cheese

Chuck E. Cheese is a family entertainment and restaurant chain known for its arcade games, kid-friendly menu, and animated stage shows featuring its beloved mouse mascot. With a focus on fun, food, and celebration, it’s a go-to destination for birthday parties and family outings. The brand combines physical play with digital experiences to create memorable moments for children and parents alike.

The Challenge

As a brand focused on delivering memorable experiences for every family, Chuck E. Cheese wanted to ensure that all guests could easily access and enjoy their online experience, regardless of ability. With plans to update their website, the team identified key user journeys, like booking parties, locating venues, and accessing promotions, as priority areas for improved accessibility. To make these digital touchpoints more inclusive and compliant with the latest WCAG guidelines, Chuck E. Cheese partnered with web accessibility experts to guide them through a more accessible redesign.

Our Approach

To bring their vision of a more inclusive online experience to life, we worked closely with Chuck E. Cheese to conduct a manual web accessibility audit. This in-depth review identified key barriers across critical user funnels, including navigation, interactive features, and booking forms. With clear, actionable insights in hand, the Chuck E. Cheese team began implementing improvements designed to meet WCAG standards and enhance compatibility with assistive technologies, ensuring every guest can plan their visit, find fun, and feel welcome from the very first click.

Questions & Answers with Chuck E. Cheese

Question #1

How did you learn about web accessibility and why was it important for your brand?

Chuck E. Cheese

Web accessibility has always been a priority for us. We have a responsibility to make sure our digital experience is usable for all guests, reflecting the diversity of the families we serve. As standards and customer expectations have shifted, we have adapted and raised our own bar to make sure our website remains inclusive. Accessibility is not just about compliance; it is about living up to the values we stand for as a brand.

Question #2

What challenges did you face when you first got started with web accessibility?

Chuck E. Cheese

With the launch of our new website, it was the right time to take a new look at accessibility. We wanted to make sure everything met current standards and provided a seamless experience for all users right out of the gate. We prioritized an accessibility audit as part of our broader commitment to continuous improvement.

Question #3

Why did you choose AccessibilityChecker for your manual audit and what was your experience like?

Chuck E. Cheese

We chose AccessibilityChecker for a manual audit as part of our new website launch because a manual audit was essential for us. We wanted a thorough, real-world review of the site that goes beyond what automated tools can provide. The AccessibilityChecker team delivered a comprehensive evaluation, focusing on how users actually experience our site in real-life scenarios. Their approach was responsive and diligent, and their feedback was clear and actionable. The process gave us confidence that our new site meets a higher accessibility standard and helped us quickly identify areas where we could make further improvements.

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