Kadance Amplifies Engagement with a More Inclusive Digital Experience

Web accessibility is something I've been working with and working through for a long time. I worked at an experience management organization for about 4 or 5 years and we had some really interesting large-scale clients there. And as your clients are large-scale, they have a diverse user base and we had to make sure we were accessible. 

One of the things I pride myself on as someone working in product is that I'm good at putting myself in other people's shoes so that I could feel the experience from their point of view. However, this was a whole new world. I didn't know how to experience it as someone who had audio difficulties or couldn't see. So, it became a lot harder for me to put myself in that person's shoes. And once I did do that, it was hard to know where to make those changes within the code and articulate those changes to my engineers. 

I was really impressed with the ease of use and the tool's ability to identify all of the pages on our site, scan each of them individually, and then provide me with a detailed report of exactly what needed to be changed. I also liked the ability to re-scan at any point in time. Our current organization is a startup and we're really trying to fine tune our user experience and when you make changes, you can easily lose your compliance, so it was great to be able to re-scan and check everything again without it feeling like a burden.