A New Responsibility for Website Studios: Website Accessibility
Design agencies hold a significant amount of responsibility for ensuring the success of their clients’ websites. From front end design to UX, there is intention and strategy behind everything that builds a successful website.
As website compliance standards worldwide become more strict, especially in the United States (ADA compliance for websites) and Canada (AODA in Ontario), website studios are finding themselves tasked with a new, urgent responsibility: Taking care of their client’s website accessibility strategy.
As website compliance laws around the world become standard, companies must maintain websites that meet regulations and requirements. The requirements include everything from UI and design adjustments to conducting a correct website mapping using alt tags. Most likely, your client will not know how to implement these changes or what they even are. It is now the studio’s responsibility to proactively address the issue of compliance and offer an effective solution for the client.
Furthermore, with the automated solutions and partnership programs available today, you or your studio can generate extra revenue while providing your clients with a crucial service. Even more so if you pair these solutions with a detailed strategy that’s designed to drive long-term and sustainable growth..
Studios can operate off of a “white label” model that allows them to maintain their branding and control pricing, or work with existing partnership offers from leading companies offering AI solutions.
Studios that have recognized the increasing trend of accessibility lawsuits and answered the call early have seen great success.
- Section 508 Compliant
If you own or work with a web studio, or you are a web designer, development or marketing agency, or even a freelancer, website compliance will be an essential part of your work. While you or your studio contributes to the important cause of reaching a wider audience and allowing all users to interact with the sites you build or manage, your business can also earn extra revenue with partner’s programs with companies like accessiBe.
With an easy to install and elegant interface, you can give individuals with a variety of needs an effective way to navigate your website. It is an ideal solution, especially for SMB’s, though it is suitable for any size website. The company’s clients include websites that have five pages up to websites that have millions of pages.
The healthy amount of large enterprise, legal, and government clients that are using accessiBe and a recent investment of $28 million from a well known VC add credibility to accessiBe’s solution. We believe you can feel safe choosing accessiBe to make your client’s websites compliant and up to the WCAG 2.1 AA standards, ADA Title 3 and AODA.
With accessiBe’s partner program, you’ll go through a demo and become well-versed in what the company offers. Next, you’ll get a partner account where you can create accounts for your clients.
You’ll receive a commission when your clients buy licenses, or you buy it for them.
- Account managers available to guide you through the product, pricing, and any questions you may have
- 7-day free trial
- Includes accessibility statement and certification
- 100,000+ clients use accessiBe including legal and government organizations
- Built specifically for websites and small and medium-sized businesses (SMBs)- some web apps might not be compatible
In both of these partner programs, agencies can make 20% recurring revenue from the accessibility solution’s cost. That means every 100 referred clients can generate your business $10,000 year in income.
The“white label” option offered by both programs can empower your business to provide automated solutions for accessibility, without losing branding or control over pricing.
Signing up as a partner or reseller with an automated website accessibility solution can make real sense for your boutique agency or business. First and foremost, you get peace of mind for yourself and your clients, knowing you are protected from litigation. Additionally, you have the power to offer your clients a quick and cost-effective way to achieve compliance: no more headaches, extra hours, and huge expenses.
Agencies who are quick to work with an automated solution like accessiBe or Userway will benefit from offering their clients more complete and well-rounded solutions. Answering their needs and educating them on important issues they may have not known about can uniquely position you as a strategic and vital partner for your clients. Of course, gaining a competitive advantage against other agencies never hurts either.
Web Content Accessibility Guidelines (WCAG) form the basis of ADA compliance. They involve altering specific elements on your site to make it more accessible to all, regardless of ability. These changes will ensure that visitors can use assistive technologies to access your content and engage with your site.
Professional web development agencies are aware of ADA compliance and the best practices that need to be followed. Before you go ahead with the web design process, find out what steps will be taken to make your site accessible. This would include adding alt text to your images, adjusting the color contrast on your site, and ensuring your site works with assistive technologies.
There is a long list of web design agencies that will make your site accessible – you will need to ask about this service when you’re shopping around for the right professionals. Many of today’s web development agencies use tools such as accessiBe to make sites ADA compliant.