Home / Platform / Essential HubSpot Accessibility Guidelines for Websites (2022)
Danny Trichter
Author
Hina Ilyas
Researcher
#HubSpotaccessibility #webaccessibility
March 14, 2022
5 minutes

Essential HubSpot Accessibility Guidelines for Websites (2022)

It’s very rare for businesses to still have to build complex internal systems to run core processes when there are so many third-party services available – HubSpot being a prime example

Regardless of the services you choose to use to manage and grow your business, it’s important to keep accessibility top of mind. 

In this guide, we focus on HubSpot accessibility and provide you with some essential guidelines that will help you create a compliant website.

For additional general information, we also recommend you read this guide to achieving ADA compliance.

About HubSpot

hubspot accessibility (1)

HubSpot is an impressive platform – the selection of tools and integrations offered on the site help businesses manage sales and marketing functions, customer service, and even content management. 

Here are the tools you can take advantage of as a HubSpot customer:

  • Marketing Hub. Grow your website traffic and convert more visitors using lead generation, marketing automation, and analytics features.
  • Sales Hub. This advanced CRM software is designed to provide businesses with in-depth insights into prospects, while also automating tasks such as payments and meetings.
  • Service Hub. If your team needs help connecting with and assisting customers, HubSpot can help you do that using tickets and knowledge base features.
  • Content Management Hub. Choose from a series of themes and use an easy drag-and-drop editor to create an SEO and user-friendly website.
  • Operations Hub. Lastly, HubSpot also offers software that cleans and curates customer data, ensuring your systems and teams are better integrated. 

HubSpot and Accessibility

ADA Compliance For Your Mobile Apps

So, let’s get into the question of whether HubSpot is ADA compliant.

HubSpot does prioritize accessibility and encourages its users to do the same. However, website owners and developers are still fully responsible for ensuring their sites are accessible and ADA compliant.

When using HubSpot, you’re encouraged to choose themes and designs that are accessible. It’s also important to take additional steps during the development process to ensure your site meets WCAG and ADA requirements. 

Testing HubSpot Site Accessibility

If you’ve already developed your site using HubSpot, you can test for accessibility using an ADA compliance checker.

These tools test your site according to the latest WCAG requirements. Once your site has been scanned, you will receive a report with an accessibility score and detailed feedback on what was found. In most instances, these reports are easy to understand, but you may also require the assistance of a developer.

If your site passes the tests, all that’s required is for you to maintain your website. However, if accessibility issues are identified, you may need to restructure your site and fix any underlying problems that would lead to non-compliance. 

HubSpot Accessibility Guidelines: How to Comply

Next, let’s delve into the best practices you should follow to create an accessible HubSpot website.

Find the Right Template

The best way to create an accessible base for your site is to select a template that was created with accessibility in mind. You can usually tell whether a theme developer has taken WCAG requirements into account when they mention it in the theme description. 

Manually Adjust Your Site

There is also the option of making manual adjustments to your website. This means you need to have a full understanding of WCAG and ADA requirements and know how to make the adjustments to your site. If you’re a developer, this might not be a problem. However, regardless of whether you’re a developer or the website owner, know that a manual approach is the most time-consuming and costly. 

Some of the changes you would need to make include adjusting color contrast ratios, adding text alternatives to your images, and ensuring your site’s structure and functionality are compatible with assistive technology. 

Use a Third-Party Accessibility Solution

One of the easiest ways to make your HubSpot site accessible is to use a third-party accessibility solution. Many of these solutions scan and automatically correct any issues that are present on your site, which saves you a lot of time and hassle.

Other solutions incorporate both automatic and manual remediation, ensuring you don’t miss out on any essential fixes.

Our top recommended solutions for HubSpot accessibility are:

  • AudioEye. This tool automatically tests for over 400 accessibility issues and is able to fix most of them without any manual input. You can also use AudioEye to continuously monitor and protect your site.
  • accessiBe. This affordable and efficient AI-powered tool only takes two minutes to install and will leave you with a fully compliant HubSpot website. 
  • UserWay. UserWay’s powerful widget will instantly add an accessibility interface to your website, giving users the option to alter your site according to their needs.
  • Essential Accessibility. This platform uses a combination of technology and people to help site owners comply with the latest WCAG and ADA requirements. 
  • EqualWeb. This easy-to-use accessibility solution is ideal for ADA compliance and maintenance. They even offer a $1,000,000 warranty. 
Audioeye: Our top recommendation
  • WCAG
  • ADA
  • AODA
  • Section 508 Compliant

With a reputation that spans 15 years, Audioeye is the most renowned digital marketing solution provider around today.

Audioeye protects websites from ADA and section 508 regulations using patented AI technology and over a decade of experience.

Ferrari, Samsung, and Tommy Hilfiger are just some of the major clients that Audioeye serves.

Pros

  • Improves your site’s accessibility score by an average of 25 points
  • Accessibility statement and certification included
  • Litigation support packages available
  • Free 30-day trial

Cons

  • Not always suitable for European website:

Existing Clients

Wrapping Up

While platforms such as HubSpot simplify many business processes, it’s still your responsibility to prioritize accessibility. 

Not only are you meeting legal compliance requirements, but you are creating a more inclusive experience for all of your customers. 

With these HubSpot accessibility guidelines and recommended solutions in hand, building an accessible website has never been easier. 

Find out whether your HubSpot website is accessible or not by conducting a test on Accessibility Checker

Enhance Your Accessibility Knowledge

Learn more about accessibility and WCAG compliance with these recommended blogs:

Note for Agencies

Do you manage HubSpot websites for clients? Join our accessibility solutions partner programs to benefit from exclusive offers while making client websites accessible and ADA compliant. 

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