Home / Platform / Woocommerce Accessibility
Danny Trichter
Author
Hina Ilyas
Researcher
#ADAcompliance #woocommerceaccessibility
February 21, 2022
5 minutes

Essentials of WooCommerce Accessibility & ADA Compliance

ADA lawsuits are on the rise and no business is immune. 

Understanding ADA-related rules and regulations can help you avoid potential and unexpected lawsuits – it can also help your business be more socially responsible.

We’ve created this guide specifically for Woocommerce website owners who want to learn more about accessibility standards and how they can be ADA compliant.

Increase your knowledge of ADA compliance and web content accessibility by reading our guide here

Why WooCommerce is a Top CMS?

Woocommerce accessibility

Content at the Center

WooCommerce is one of the world’s most reliable and well-known eCommerce platforms. And because it’s easy to use, it’s possible for anyone to create an online store.

Limitless

WooCommerce is entirely open-source. It lets you continuously customize and modify website elements according to your preferences.

Include unlimited users and product listings and process orders without any limits.

Accessible Globally

Developers and stores using WooCommerce are based all across the globe, from Japan to Canada and South Africa to Norway.

Sell Anything

You can use WooCommerce to sell almost anything, from digital downloads, content, subscriptions, and bookings to physical items.

Affordability

WooCommerce plans start from about $3.95per month, making it one of the more affordable eCommerce options. However, it can also get as expensive as $5000. Users benefit from a discount if they continue purchasing for the next 3 years.

Accessibility at WooCommerce 

Next, let’s discuss WooCommerce’s stance on accessibility.

WooCommerce is devoted to building an accessible and inclusive experience for all users online. WordPress is also the preferred CMS for WooCommerce eCommerce sites, as this platform prioritizes WCAG 2.0 AA compliance whenever possible.

Does WooCommerce feel accessibility is essential?

WooCommerce prefers to partner with CMS platforms that make accessibility a priority. Not only does this offer a better user experience, but it boosts your brand’s reputation too.

Do they offer accessible modules?

WooCommerce modules let users modify and edit content using the Divi building. Modules also allow you to add, style, remove and customize elements on your product pages, further enhancing the user experience. Never again will you need to resort to external CSS or custom coding to make modifications to your pages.

Are they taking steps to make their platform more accessible?

Here’s how WooCommerce is making their platform more in tune with accessibility standards:

1. Disabled people are covered 

People with vision impairment, dyslexia, old age, and more can access the Accessibility Enabler.  

2. Numerous customization options

Toolbar colors can be changed for complete accessibility. The trigger position is also controllable to enable icon changes.

3. Best prices for all business sizes

WooCommerce has devised pricing that assists all growing small businesses and large enterprises who want an accessible eCommerce store.

Is Your WooCommerce Website Accessible?

ADA compliance for real estate website

If you take accessibility seriously, you must ensure that your WooCommerce store is ADA compliant. You can do this by auditing your website on Accessibility Checker

Here are some other tell-tale signs that your site might not be ADA compliant: 

You’re using a lot of third-party features

Having third-party features such as displaying feeds from Twitter, Facebook, and Instagram can seriously work against your efforts to achieve ADA compliance. 

Not all of your content is understandable

One way to achieve ADA compliance is to have readable content. Text must be easy to read – 10 words are recommended per line. Font sizes and column width should also be adjusted for better appearance on mobile phones. 

Next, you want to ensure your text colors have good contrast, which also helps with readability.

Lastly, make sure that any images on your site have alt tags and any video and audio files have text transcripts. This will benefit your SEO efforts too.

No ADA plugin has been installed

When using WordPress to develop a website, installing an ADA compliance plugin can help you maintain an accessible website. The WP Accessibility plugin can help identify and fix any issues on your site without you having to monitor potential issues yourself.

How to Make Your WooCommerce Website ADA Compliant

This section will discuss ways to make your WooCommerce website ADA compliant. The following accessibility essentials are listed below.

Accessible Images

To ensure a good experience for the visually impaired, adding alt text to your site is a good first step. Developers need to make sure that every <img> element has alternative text.

Accessible Links

When inserting links, it is essential to inform the users what will happen after clicking them. 

Here are good and bad examples of adding links.

Lousy link text example: “For more details about our bracelets, click here.”

Good link text example: “To find your preferred features, download our guide as a PDF.”

Accessible Fonts and Colors

It’s essential to make your text easy to read, even to partially blind and far-sighted people. The ideal font size is 16px for body texts.

In terms of color, contrast should be considered. You can use contrast checkers to check your color combination choices.

Accessible Headings

Headings don’t only exist for size differentiation purposes. Their primary function is to enhance your content’s structural makeup. 

Using the right header tags ensures readers can easily identify page sections and it makes your site easier to navigate in general too.

H1 headings are for titles and main topics while H2 and H3 headings are for your content’s succeeding sections and subsections.

Accessible Media

Inserting media captions is also important, especially for those having a hard time understanding what is going on in a video. 

Include separate audio files that provide descriptions of the vital parts and dialogues in your video.

Another thing to consider is the video player. Ensure that your player allows toggles and that it has the ability to turn captions on and off.

If you want to make the above-mentioned processes even easier, you can use third-party services to make your WooCommerce websites ADA compliant. Some top choices include AudioEye, AccessiBe, EqualWeb, and others.

Audioeye: Our top recommendation
  • WCAG
  • ADA
  • AODA
  • Section 508 Compliant

AudioEye’s semi-automated solution involves a combination of both using AI algorithms (patented) to remediate most of the website’s code, and additional manual “hands-on” remediation executed by IAAP-certified accessibility experts.

Pros

  • Improves your site’s accessibility score by an average of 25 points
  • Services over 60,000 clients across the U.S. and Canada
  • Accessibility statement and certification included
  • Litigation support packages available

Cons

  • Not always suitable for European website

Existing Clients

Top Tools to Use for eCommerce Accessibility

Using the right tools is critical for creating accessible eCommerce sites. Here are some of the best tools to consider:

Tools for testing screen readers

NVDA for Windows (free)
JAWS for Windows (paid)
VoiceOver for Mac (free)

Tools for general testing accessibility

Funkify for simulating visual disabilities
Tenon for automated testing in WordPress
Axe Accessibility Tool for browser extensions
Tota11y to highlight accessibility errors
CodeSniffer to check general HTML code

Tools for Color checking

Contrast-A for developing accessible color palettes
Sim Daltonism to demonstrate color blindness
Contrast Checker for testing background and foreground colors

Access Exclusive Agency Discounts 

The AudioEye Partnership Program makes creating compliant and accessible websites at affordable rates more effortless than ever before. What’s more, you can differentiate your company from your competitors by adding ADA compliance to your overall offering. 

This program is accessible to all agencies worldwide, regardless of size. We give you access to exclusive discounts and special perks that can help you advance your business.

Learn more about the AudioEye Partnership Program here.

Wrapping up

Now that you have finished reading this article’s most important points and information. There are a few things to keep in mind.

The first is if you are using WooCommerce to build your website, make sure that you’re using the latest version.

Second, be sure to check your website for compliance issues whenever you make modifications.

Lastly, using a third-party ADA compliance service can make ADA compliance that much easier.

Start your WooCommerce accessibility journey by auditing your website on Accessibility Checker.

 Found this blog informative? Please check out our other valuable guides here:

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