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Unlike other compliance and regulatory requirements, making your website accessible and ADA compliant is probably the one you’ll relate to the most.
When was the last time you used social media? Probably this morning. How about purchasing something on Amazon? Or ordering a cab on Uber? The internet is as essential to our lives as electricity and water are.
Now, imagine you don’t have access to most websites just because you are visually impaired, have mobility issues, or a cognitive disorder such as seizures. Seems quite limiting and unfair doesn’t it?
The good news is that as a website owner, you can be a part of the movement to create a more accessible society for all.
Let’s dive in.
Web accessibility standards and regulations were put in place to ensure that everyone has equal access to the web, regardless of ability. Most of today’s global disability acts incorporate the Website Content Accessibility Guidelines (WCAG), including the Americans with Disabilities Act.
These guidelines highlight what website owners need to focus on and change to ensure their websites are accessible to users living with disabilities.
Should your website not meet these requirements, you could be the next recipient of a costly demand letter or be involved in a brand-damaging ADA lawsuit. Lawyers are constantly on the lookout for sites that are not ADA-compliant because of the high payouts that are often linked to these cases.
What’s more, by not making your website accessible, you are cutting off a large portion of the market that could potentially bring you hundreds of thousands of dollars in revenue. Not to mention the fact that you’re discriminating against a certain portion of your target audience.
Ready to make some changes? It’s easier than you think!
There are different ways to conduct an ADA compliance audit on your website. Generally, businesses and brands use two methods: manual and automated.
When conducting a manual audit, you have to evaluate every web page of your website using WCAG guidelines. It involves reviewing many elements of your website’s design.
Additionally, the WCAG provides four principles for accessibility: operable, perceivable, robust, and understandable. You can read our comprehensive guide on the WCAG guidelines to learn more.
In many cases, a manual ADA compliance audit isn’t practical for businesses, especially when considering the consequences of non-compliance. This is where automated solutions come in handy.
Just like manual auditing, automated auditing software helps you identify accessibility issues on your website. You can use many tools online, including various accessibility checkers that check for color contrast, font size, and more.
Aside from these, the World Wide Web Consortium also provides comprehensive accessibility audit tools if you want to check your site for ADA compliance.
The downside to using automated tools is that they can report incorrect findings or errors. Because of this, you might make bad decisions when it comes to your site’s accessibility issues.
Now, aside from manual and automated auditing, another option is the hybrid method. Hybrid auditing solutions require both manual and automated auditing.
Because of this, hybrid solutions work best in terms of checking for compliance.
Traditionally, website owners would need to manually scan and test for accessibility issues. In fact, this is still an option, but it’s the most time-consuming. Plus, you can’t always be sure that you’ve picked up on every issue.
This is where automated web accessibility tools really make a difference.
Automated tools make it that much easier to audit your site, fix accessibility concerns, and maintain an accessible site. No need to remind yourself to audit your site manually or set time aside to fix the issues – AI technology does it all for you.
Want to learn more?
We highly recommend reading our article about ‘2022’s Best Automated Website Accessibility Solutions‘.
Now that you know what auditing is, it’s time to discuss the steps involved in performing an ADA compliance audit.
Like any other type of audit, an ADA compliance audit is a systematic process. It involves moving from one step to another to provide a complete picture of your website’s accessibility status.
Generally, an ADA compliance audit involves the following steps:
You don’t have to go through every web page on your site, you can simply audit a few pages under each section.
This way, you get samples that could verify compliance. These samples will be reviewed closely.
After evaluating your website’s samples, accessibility issues will be listed in a report. Three different criteria levels need to be reviewed, ranging from code to website layout.
An ADA compliance audit report breaks down your website’s accessibility concerns in detail. These can be quite extensive, depending on the issue found on your website.
Generally, these reports contain vital information, including:
Since reports contain suggestions on how you can fix accessibility issues, you might need to alter or completely rewrite your website’s code. You can do this on your own or through a third-party programming service.
Your site structure might be hindering people from easily navigating your website. You might need to modify your website structure or reorganize your web pages.
Of course, auditing means running tests and fixing errors to make sure you’re adhering to standards. Aside from these, it also involves conducting the necessary training to prevent further compliance issues in the future.
If you want a good business reputation in your industry, ADA compliance should be one of your key goals. These days, younger customers expect brands to share their values, especially those they do business with.
Of course, one of those values is the commitment to diversity and inclusivity. By adhering to the ADA, you don’t only make your website accessible to everyone; you also prove that you’re dedicated to attaining inclusivity.
According to the Center for Disease Control and Prevention, 61 million adults in the United States live with some type of disability. Thus, if your website is inaccessible to the differently-abled, you can lose customers exponentially.
With this, an ADA compliance audit isn’t only the right thing to do, it’s also a great strategy for standing out among competitors.
Search engine optimization means optimizing your website so that it ranks higher on search engine results pages. Just like accessibility, you need SEO to grow your business and increase your customer base.
Additionally, SEO and ADA compliance work hand-in-hand. Some best practices that involve the two include alt text, easy-to-read header tags, and closed captions.
Simply put, auditing your website for ADA compliance provides your users with a better user experience, regardless of disability. For example, adding video transcripts helps non-native English speakers understand what your content is about.
Thus, ensuring that your website adheres to ADA standards allows all users to access your digital assets without barriers.
Website auditing and correcting ADA compliance issues is a positive step for your business
You should also make a point of keeping up with the constantly changing regulations and standards.
Make a point of auditing your website periodically to ensure compliance at all times.
Find out where you stand with a website audit on Accessibility Checker.
Want to learn more about website accessibility? Read more insightful articles below!
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