Website Accessibility

EAA Compliance for Websites:
The Definitive Guide

Danny Trichter | Last updated: October 2021 | 10 minutes
EAA Compliance for Websites: <br>The Definitive Guide

In this guide we will share with you information about the EAA.

Specifically, we will share:

  • Background on the EAA
  • Who needs to comply with the EAA
  • How to comply with the EAA
  • Lot more!

Let’s do it!

Chapter 1:

What is the EAA?

What is the EAA?

Let’s begin with the fundamentals.

In this chapter, we will learn about the current situation of web accessibility legislation in the EU.

We will cover the EAA and EN 301549, and understand the difference between the two.

Let’s dive in!

 

Digital Accessibility Across the Globe

Across the world, countries are implementing laws and legislation about website accessibility. As more and more users head online to complete essential services, including everything from ordering food to making financial payments, users need equal access to website content more than ever. 

The United States, Canada, and the European Union have all passed meaningful legislation and guidelines that dictate compliance standards for websites. More than ever, countries worldwide are beginning to view websites as a public accommodation and are moving to protect equal access for all users, no matter their disability or limitation.

Approximately one in six people residing in the European Union has a disability, which amounts to about 80 million people. As recently as 2019, the European Union has passed important legislation regarding digital accessibility and website compliance. While overall standards exist for member states, each country within the EU may also have its own rules and regulations

Why should your EU-based business rush to welcome website accessibility?

The EU Website Accessibility Directive compliance mandates that older websites, published before  September 23, 2018, need to reach accessibility standards by September 23, 2020. 

For mobile application, the deadline is June 23, 2021. Keep in mind that by June 2025, computers and operating systems, equipment for telecommunication services, e-readers, and more are obligated to meet compliance standards. 

The EAA and EN 301549

For those operating out of the European Union, the two major compliance components will include the EEA and EN301 549.

The EN 301 549 is perhaps a scary-looking name to represent an accessibility standard set to encompass all information and communication technologies (ICT). This covers many digital products, ranging from web content to ATMs. 

These requirements are in force for any website published since September 23, 2019. Public websites, including those in existence already, are required to comply by September 23, 2020. Additionally, mobile apps for the public sector will need to reach compliance by  June 23, 2021.

The European Accessibility Act (EEA) provides Member States with common accessibility requirements at the EU level. These accessibility requirements are applicable for various products and services, including everything from e-commerce sites to computer operating systems. Under the EEA, people with disabilities are meant to benefit from more accessible products and services in the market, including those offered online.

It is important to mention the Directive (EU) 2016/2102, which applies to public sector bodies. This directive requires the publication of an accessibility statement for websites and mobile apps and calls for a feedback method or site users to flag accessibility problems easily.

Chapter 2:

How to Comply With the EAA?

How to Comply With the EAA?

Wow, that was not shot but super helpful don’t you think?

Now that you have a basic understanding of web accessibility regulations in the EU we can move on to understanding how to comply.

Digital accessibility is a tough cookie to crack on your own, luckily we are here to help!

What are you waiting for?

 

Navigating Compliance Regulations in the EU

Whether your business is a large corporation or a small family-run one, navigating compliance standards is not always the easiest of tasks. While you may know regulations are needed, it can be challenging to understand which ones and how to implement them. 

Generally speaking, many EU member states will follow the Web Content Accessibility Guidelines (WCAG), which are a series of guidelines that provide information about web accessibility. The guidelines, developed by the World Wide Web Consortium (W3C), layout instructions, and information help sites reach compliance. Though there are several WCAG compliance levels, it is expected that most businesses will reach WCAG Level II. 

The Best Accessibility Service Provider for EAA Compliance – Audioeye

With a reputation that spans 15 years, Audioeye is the most renowned digital marketing solution provider around today.

Audioeye protects websites from ADA and section 508 regulations using patented AI technology and over a decade of experience.

Ferrari, Samsung, and Tommy Hilfiger are just some of the major clients that Audioeye serves.  

Chapter 3:

Who Need to Abide to the EAA?

Who Need to Abide to the EAA?

So now you know how to comply with the EAA but who actually needs to abide?

In this chapter, we will cover all of that, and then some more 🙂

So who actually needs to abide to the EAA?

The industry and size of your business do not necessarily matter. Compliance is all-encompassing and inclusive of any interaction performed on a website. Examples of online products and services include:

* Banking

* Shopping

* Ordering food (restaurants, grocery stores) 

* Online public services  

Of course, there is nearly no end to what products, services, and information websites offer online these days. When websites do not address a diverse range of user needs, the lack of accessibility and ability to navigate contributes to excluding a broad audience of people.

Let’s give a breakdown by country by country.

 

 

 

Denmark 

In Denmark, website accessibility standards have been in place since 2007. Websites are expected to comply with WCAG 2.0 Level AA. This is a mandatory policy for the public sector. The guidelines detailed in WCAG are to be used for the purchasing, development and operation of the websites of public authorities.

Finland

The European Accessibility Act (EAA), proposed in 2015, was accepted into Finnish legislation in 2018 in the Act on Electronic Services and Communication in the Public Sector. The EAA and associated guidelines have been in effect since Monday, 23 September 2019. This legislation is very similar to the WCAG 2.1 standards, but goes beyond them with two important points:

* Websites need to provide an accessible feedback channel with information on how feedback will be used in the future

* Specific documentation detailing any service that is found lacking accessibility along with the reasons why, a methods of gaining alternative accessible service, and contact information for any additional questions   

France

France’s main digital accessibility legislation is known as the General Accessibility Framework for Administrations (RGAA). The RGAA addresses public websites in France and uses WCAG 2.0 guidelines as a base and adds a few requirements. One such additional requirement is the inclusion of unit tests that detail how compliance is determined.  

The RGAA requires businesses to make and maintain websites, mobile apps, and other online services are localized for France, and provide accessiblity to people with disabilities and limitations.

Germany

In 2002, the German government issued an ordinance on the Creation of Barrier-Free Information Technology (BITV) in accordance with the Act on Equal Opportunities for Disabled Persons. The goal is BITV is to ensure that people with disabilities can gain equal access to all content and services on the internet that are provided by German federal institutions.

The BITV standards are based on WCAG 2.0 guidelines. While BITV only apply to governmental sites, the state does encourage private businesses and site owners to ensure their sites meet accessibility standards. 

Ireland

Ireland’s Disability Act of 2005 put into legislation important compliance standards for websites. Most notably, the act declared that public services be made accessible and inclusive for all kinds of people, regardless of their disability. The Disability Act also states that a ‘public body’, like a website, that communicates electronically, must be accessible to those with vision impairments. There is currently no specific WCAG version that must be met.

Italy

In 2004, Italy introduced Law 9, n. 4 known as The Disposizioni per favorire l’accesso dei soggetti disabili agli strumenti informatici. This piece of legislation is known and referred to as the “Stanca Act.”

The Stanca Act ensures that the government protects each person’s right, disabled or otherwise, to access all sources of information and services. The law specifically clarifies the rights of disabled people to access public services via the internet. The Stanca Act is based on WCAG 2.0 guidelines.

Netherlands

In 2016, the Dutch Ministry of General Affairs upheld the EN 301 549, requiring government and public sector sites to meet WCAG 2.0 Level AA standards. 

Norway

Norwegian policy known as Forskrift om universell utforming av informasjons- og kommunikasjonsteknologiske (IKT)-løsninger (Norsk), requires public and private sectors use WCAG 2.0 compliance standards for websites. This includes websites that were designed or updated after 2014.

Sweden

The Swedish Discrimination Act (2008:567) was made to combat discrimination and encourage the equal rights and opportunities of all people, regardless of sex, transgender identity or expression, ethnicity, religion or other belief, disability, sexual orientation or age. The act is not based on a specific WCAG version. 

Switzerland

Information about Switzerland’s digital accessibility guidelines can be found in its Federal Law on the Elimination of Inequalities for Persons with Disabilities which was enacted in 2002.  The law is a type of non-discrimination law that includes both the public sector and private sectors. The WCAG version used in the law is WCAG 2.0.

United Kingdom

To meet the United Kingdom’s government accessibility requirements,  digital services in the UK must provide the following:

* Uphold WCAG 2.1 Level AA as a minimum

* Employ the most common assistive technologies, like screen magnifiers, screen readers and speech recognition tools

* Include people with limitations and disabilities in their user research and planning 

* Provide an accessibility statement that explains how accessible the business’s services are

Full details can be found in the Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018.

Chapter 4:

What Compliance Can Do For Your Business?

What Compliance Can Do For Your Business?

We hope you enjoyed our guide (because we worked hard on it :).

In the summary chapter, we will give some good initial pointers on where to begin your digital accessibility journey.

Good luck!

Compliance can be a friend

Is meeting digital accessibility standards really worth all the effort? In short, yes. Digital inaccessibility can actually end up costing you more than digital accessibility. Today, thanks to available automated solutions, achieving digital accessibility is an affordable and attainable goal for any sized business. According to your country’s specific regulations and requirements, you may also be subject to fines, lawsuits, and other penalties if you do not meet the minimum standards. 

When you choose to meet compliance standards, you are opening your products and services to a much wider and more diverse audience. That translates to more website views, leads, sales, and revenue. The question really is, why haven’t you started?

Where does your business stand?

It is not always clear to business owners where their current websites stand when it comes to compliance. Many shy away from taking steps toward digital accessibility for fear the process is too complicated or involves a website overhaul. This is simply not true. With amazing accessibility solutions available on the market today you can have a compliant website at an affordable price, without any major alternations to your existing website.

To get started, try a free internal website audit.
This is the first step toward understanding how compliant, or not, your current site is. 

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