Magento ADA compliance and accessibility
08 October 2021

Magento Accessibility: ADA Compliance For E-commerce Websites

Before we walk you through Magento accessibility, it is important to know what is ADA compliance for websites?

According to title 3 of the ADA, businesses are required to make modifications in order to accomodate people with disabilities. Despite websites not being specifically named in the ADA, recently, courts have ruled in favor of disabled people for web accessibility. 

If you use Magneto, your website also needs to conform to the ADA and the WCAG.

Read our definitive guide for ADA compliance to find out more, including step by step on how to make your website fully accessible and ADA compliant.

Accessibility is an integral part of any website, but very much so when it comes to E-commerce; E-commerce websites are at the heart of ADA lawsuits.

Building and maintaining an accessible website protects your business and helps you provide needed accommodations for your potential customers. So, if you’re a Magento e-store owner, keep reading!

Today, we’ll talk about everything you need to know about Magento websites and ADA compliance.

Magento Accessibility and ADA Compliance

Magento ADA compliance

Incorporating ADA-compliant technologies into your Magento e-store not only helps you attract a wide audience. It also makes it easy for a large population to access your e-commerce website. 

Magento encourages its users to make their e-commerce stores ADA compliant. As such, the platform provides well-devised guidelines on its website.

Visual Guidelines

Magento accessibility guidelines recommend providing appropriate contrast and the limited use of text in all CAPS. The platform also suggests using the appropriate font size and the correct reading order.

Links should also be easily identified from other text. Magento guidelines also discourage using content that causes seizures.

There are also guidelines on providing a “skip to main content” link for keyboard navigators.

Content and User Experience

Other guidelines for Magento accessibility suggest providing accessible content and better user interaction. These include using descriptive labels and content predictability.

For example, links should make sense on their own. Magento recommends using anchor text that isn’t confusing.

Your website should also adapt to the device your users are on. Videos and audio should also have a play and pause button.


While these guidelines are for web developers, they can also help you achieve Magento accessibility more easily.

For instance, your website should be accessible to people who use their keyboards to navigate. It should also use true text for a faster loading time and easier translation. There are platforms like AudioEye and accessiBe that can make it happen for you.

Overall, the platform provides comprehensive Magento accessibility guidelines to make your website ADA compliant. Magento ADA Compliance is easy, especially when you have an idea of what to do.

Benefits of Making Your Magento E-store ADA Compliant

Making Your Magento E-store ADA Compliant

If your Magento e-commerce store is not accessible to people with special needs, you risk getting ADA compliance lawsuits. While spending to make your website accessible is costly, lawsuits are more expensive.

Also, not having Magento accessibility means you miss out on customers looking for your products or services because they can’t access your site. Thus, you don’t only risk getting sued; you also lose sales.

That said, you should make your Magento e-commerce store compliant so you can enjoy these benefits!

Here are the benefits of making your Magento e-store ADA Compliant:

1. ADA compliance gives you SEO benefits.

Popular search engines like Google give a higher ranking to ADA-compliant websites when they crawl the page. Using Magento, you can make your website ADA compliant by giving alternate text for videos, audio, and pictures.

There are also other SEO options worth considering, like using keyword-relevant titles and audio transcription. This way, your e-commerce site is accessible to more people, and you rank higher on search engines.

2. It helps improve brand perception.

Meeting ADA compliance makes your e-commerce site more appealing to customers. Magento accessibility also helps increase the reputation of your brand.

Given the competition in the e-commerce world, giving customers maximum accessibility makes your e-commerce company stand out.

Of course, if your site isn’t accessible to your customers, they’ll leave your store. Thus, making your site ADA compliant is the best way to keep your customers.

3. Lawyers are specifically targeting e-commerce websites, so an ADA-compliant website helps you avoid lawsuits.

If you don’t meet Magento accessibility and ADA compliance, plenty of lawsuits are waiting for you. In 2018, over 1000 lawsuits were filed over ADA-compliant obligations.

If you want to prevent getting sued, you need to make accessibility changes to your website. This way, you can find the areas that need fixing and avoid lawsuits.

4. With an ADA-compliant website, you get more traffic.

It is estimated that around 1 billion people, or 15% of the world’s population, live with disabilities. With an aging population, the number of people with disabilities is expected to increase year on year.

That said, meeting Magento accessibility guidelines helps you gain that much traffic. Also, when customers find out that your website is ADA compliant, they’ll spread the word, and you get more visits!

Simply put, you lose all that traffic and activity if your website isn’t accessible.

5. ADA compliance helps improve conversion.

By achieving Magento accessibility, many disabled users can now access your e-commerce store. As such, you don’t only get a traffic boost; you also improve your sales by up to 20%!

The market segment of customers with disabilities is very loyal to organizations that improve their quality of life. That said, ADA compliance is an opportunity for your business to win a loyal customer base.

How to Ensure ADA Compliance for Magento E-store?

Magento Accessibility and ADA Compliance

Improving your e-commerce website’s accessibility is a process that can be achieved in various ways. 

The most famous guidelines for achieving website accessibility are WCAG. WCAG requires websites to:

✅ Perceivable: A website’s visitors need to access all aspects, regardless of their disability.

✅ Operable: Every element of a website’s user interface and navigation needs to be operable.

✅ Understandable: Website components need to be easily understood by all visitors.

✅ Robust: The website needs to be accessible with a variety of assistive technologies.

Now, in case you’re wondering, here are some of the common ways to make your e-commerce site ADA compliant.

1. Use alternative text for your site’s images, videos, and audio

Alt text provides a textual description of an image for those who might not be able to view it. This also describes what an object is and what it does on the site.

2. Make transcripts for video and audio content

Transcripts help bring the content of videos and audio clips into focus for deaf users.

3. Give your customers alternatives and recommendations for input errors

Your site should automatically offer recommendations for visitors with disabilities that are encountering input errors. This will help them navigate more easily to the content they need.

4. Avoid using autoplay, animations, and pop-ups

The best way to improve your site’s user experience is to reduce elements that interrupt users, including pop-ups and auto-playing content. Not only are they distracting, but they’re also unsafe for people at risk of seizures.

5. Build an e-commerce site with a consistent and organized layout

Menus, links, and buttons should be organized clearly from one another, easily navigable throughout the entire site.

6. Use integration tools for accessibility

Aside from these, ADA compliance becomes easier with technological advent and companies working to help make digital spaces ADA compliant. One of them is AudioEye.

AudioEye is a hybrid solution company that uses AI to fix most of your website’s code. The good news is this: they also manually go over the results to see if automatic remediation worked.

If not, AudioEye fixes these errors so you can achieve ADA compliance. Through companies like AudioEye and accessiBe, achieving ADA compliance will be a breeze!

Also, don’t forget that automated solutions and manual remediation alone won’t work. Hybrid solutions work, and you can get them from AudioEye.

Summing Up!

ADA compliance is a crucial element of all businesses, including those with e-commerce stores. While the process can get expensive, legal issues are worse and, of course, more costly.

Like we’ve said, if your Magento e-commerce site isn’t accessible, you’re putting your business at risk for ADA-compliant lawsuits. You also risk losing a loyal customer base and all the benefits we’ve discussed above.

That being said, making your Magento e-commerce site ADA compliant is a must. If you’re looking for a tool to check if your Magento e-commerce website is accessible, Accessibility Checker is the perfect option.

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