Home / WCAG / A Guide to Google Tag Manager Accessibility 2022
Danny Trichter
Author
Hina Ilyas
Researcher
#GoogleTagManagerAccessibility #webaccessibility
March 16, 2022
5 minutes

A Guide to Google Tag Manager Accessibility

As a business owner, accessibility is not something you can ignore, not when a large percentage of your customers probably have a disability. 

In the United States alone, over 60 million adults are living with a disability. And that’s just the United States!

Accessibility is no longer just a physical consideration either – it’s an integral part of doing business online. 

If you do most of your marketing online, it’s important to be aware of the legal requirements for website accessibility as well as the basics of Google Tag Manager accessibility.

This guide will give you all the information you need.

Why Accessibility Matters

When you’re trying to grow a business, you already have a lot on your plate, so you might be wondering whether accessibility is really something else you need to take on.

Accessibility is more important than you might realize, especially if a lot of your customers interact with your brand online. 

There are a few reasons why websites need to be accessible:

It’s a legal requirement

Almost every country in the world has a disability act that includes web accessibility requirements. Failing to comply could result in costly demand letters and brand-damaging lawsuits. 

It promotes inclusivity

When your website is accessible, you are doing your part to create a more inclusive society. Good for your customers, good for your brand.

It broadens your target audience

There is a good chance that a fair percentage of your customers are disabled. So, by having an accessible site, you are automatically broadening your customer base.

Attaining Accessibility Through Google Tag Manager

Attaining Accessibility Through Google Tag Manager

Now that you better understand the importance of accessibility, it’s time to get into the implementation. The good news is that accessibility doesn’t need to be a daunting process, not when you have the right tools. 

If you use Google Tag Manager to track your website stats and marketing campaigns, you can easily achieve accessibility with the help of a plugin.

By installing one of the top accessibility plugins for websites through Google Tag Manager, you are one step closer to providing a more accessible experience to your customers, without having to take a deep dive into the code of your site. 

Top Google Tag Manager Accessibility Plugins

Many of the leading web accessibility solutions providers offer plugins that easily integrate with Google Tag Manager, but we have a few that we prefer. 

Each of these brands is reputable and makes accessibility a much simpler process:

AudioEye. Reduce your risk of compliance lawsuits, boost your SEO, and provide a more inclusive experience with the AudioEye plugin. You can easily install the required javascript using the AudiEye Google Tag Manager template.

accessiBe. Add accessiBe’s affordable accessibility solution to your site by adding a custom script to the HTML field in Google Tag Manager. The result is a more accessible website for your customers and fewer accessibility-related risks for your business.

UserWay. This is another top plugin to consider for your site. UserWay will automatically strengthen your website and help you overcome accessibility hurdles with this out-of-the-box solution that’s fully compatible with Google Tag Manager. 

EqualWeb. EqualWeb’s $1,000,000 warranty is just one of the reasons why it’s a renowned accessibility solution across the globe. Easily configure a new tag using EqualWeb’s custom code to meet your country’s web accessibility requirements. 

Audioeye: Our top choice
  • WCAG
  • ADA
  • AODA
  • Section 508 Compliant

Founded in 2005, Audioeye is one of the most trusted digital solutions providers around today, with the FCC, Ferrari, and Tommy Hilfiger being some of their most notable clients.

Audioeye’s accurate digital accessibility solutions are ideal for businesses of all sizes, ensuring every website owner can become compliant.

Pros

  • Improves your site’s accessibility score by an average of 25 points
  • Services over 60,000 clients across the U.S. and Canada
  • Accessibility statement and certification included
  • Litigation support packages available

Cons

  • Not always suitable for European website:

Existing Clients

Wrapping Up

Thanks to technological advancements, attaining accessibility has never been easier. Where web accessibility was once a detailed and time-consuming task, today, it only requires a few lines of code. 

All that’s left for you to do is pick from one of the accessibility plugins mentioned above. 

Find out whether your website is accessible or not by conducting a test on Accessibility Checker

Ready to Learn More?

Interested in learning more about web accessibility, WCAG, and other legal requirements? Here are the blogs we recommend you read:

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