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Top 3 ADA Compliance Solutions for Websites

Website accessibility standards are no longer an option for website owners.  As our reliance on the internet has rapidly and significantly increased, the needs and standards for websites have adjusted accordingly.

A compliant website ensures users with limitations and disabilities of all kinds can easily navigate and digest information or services on your website. Ensuring website accessibility also broadens your audience and protects your company against lawsuits and legal battles.

Depending on your location in the world, your website is subject to specific compliance standards and regulations. While meeting these standards may have once been an involved and complicated process, thanks to new automated solutions on the market, making your website compliant has never been more simple.

AudioEye, accessiBe and UserWay

When it comes to website accessibility, there have never been easier solutions available to website owners. Here is a brief rundown of the top three solutions providing website accessibility remediation:

Our #1 pick - AudioEye

A publicly-traded company with patented technology and decades of investment in web accessibility, Audioeye is a top leader in the web accessibility market.

How does it work? Audioeye scans your website domain to seek out any violations or problems that might hinder accessibility. From there, Audioeye can apply its complete set of accessibility tools or cater to your website’s specific needs.

Features you’ll love about Audioeye:

  • Giant tech collaborations: The company regularly collaborates with major players like Google and Amazon to ensure its systems are always at the top of today’s technology.
  • Tailor fit: Through the detailed analysis of your site, accessibility rules are introduced in a manner that fits your existing code, content, and style.
  • Manual audit: To ensure your website reaches full compliance, accessibility experts and QA team will provide a review of your website and perform a manual audit with the reader software, ensuring no detail is ever missed.

Tommy HilfigerKiaGame Stop, along with many small and medium-sized businesses in between have turned to Audioeye as their partner in website compliance.

accessiBe

accessiBe is a fully automated web accessibility solution that assists businesses in meeting ADA and WCAG compliance requirements. Thanks to its automated process that implements innovative AI technology, more costly, manual processes are now a thing of the past.

Three aspects of accessiBe’s offerings your business will love include:

  • Certification: An accessibility statement and certification of performance
  • Daily compliance monitoring includes re-scanning and updating or fixing accessibility issues, every 24 hours.
  • Monthly compliance auditing: Receive an email detailing your professional compliance audit each month

Combine the monitoring services with practical automated solutions ranging from keyboard navigation for people with motor limitations to a glossary for people with cognitive disabilities, and your website will be operating at the highest compliance levels.

Companies like Oreo, Go-Pro, and Hilton have recognized the power of AccessiBe’s automated solutions and have made the leap to website compliance. But the company not only caters to large corporations; in fact, their goal is to help make the internet compliant by 2025. Small and large businesses alike will find the tools they need for achieving website compliance.

UserWay

UserWay is a website compliance solution that empowers you to ensure that your website meets and exceeds WCAG 2.1 AA requirements. By delivering integrated and fully automated compliance as a service solution, UserWay can carefully monitor, adjust, and measure any existing or new violations. The best part? This can all be done without implementing changes to your website’s code.

Unique offerings from UserWay include:

  • Accessibility widget: Provides continual updates that are automatically applied to your site without requiring any special effort, like coding or spending valuable resources.
  • Auditing services: Empower your business with an audit report that includes detailed references, recommended content, structural and code changes  to help your team reach compliance
  • Real-time statistics: Gain access to important insights into which accessibility functions are being used on your website and at what frequency. This allows you to understand how many people you are assisting and providing accessibility.
  • Branding: Enjoy white label and custom branding capabilities, so you do not lose one ounce, visually or otherwise, of the brand you’ve worked so hard to build.

From Disney Hotels to Greece’s government, small and large businesses alike are finding success with UserWay’s accessibility offerings. Whether your business is in retail, healthcare, banking, or another industry, UserWay’s solutions ensure your website meets important compliance requirements.

Why Website Accessibility Should Keep You Up at Night?

Why have major companies and small businesses alike flocked to automated solutions for website compliance? The answer is threefold.
First, we are experiencing an unprecedented usage of the internet and an influx of internet users worldwide, and these users come with a variety of different needs. Secondly, legally, your company is obligated to meet certain compliance standards. What compliance standards are necessary will depend on where your company is located. Lastly, many site owners feel a moral obligation to meet users’ needs with disabilities, just as they would in a brick and mortar store.

Keep reading to learn more about why website accessibility is so crucial to your business.

Rapidly Increasing Digitalization

More than ever, businesses are experiencing an increase in legal-related issues regarding their website’s compliance standards. Due to the coronavirus pandemic, 60% of internet users said that COVID-19 had increased their awareness of how important digital accessibility is, and another 37% either personally experienced or heard about the difficult time users with disabilities were having with non-compliant websites. As the world becomes increasingly digital with remote learning and working from home, users are using the internet like never before.

Along with this influx comes a greater demand to create websites that are accessible to all people. Cognitive, motor, hearing, visual, and other disabilities or limitations require websites to implement certain standards to ensure everyone can fully navigate and enjoy them.

Several big cases regarding website compliance have garnered media attention, which has helped flame the awareness of the importance of website accessibility. Non-compliant sites owned from corporations to small mom and pop shops are experiencing an increase in demand letters, lawsuits, and settlements.

When your business must take time from operating and reallocate resources to legal proceedings, it can suffer greatly. While compliance standards are relatively easy and inexpensive to implement, the cost of website accessibility can be sky-high. It is estimated that the process of addressing even one web accessibility complaint can cost nearly $10,000, and when that’s combined with other related fees like litigation costs, counsel, and otherwise, the end sum can be as large as $350,000.

When you consider that nearly 70% of websites have little to no accessibility standards, that’s a lot of vulnerability out there.

Addressing an Important Audience

The rise in awareness of the importance of digital accessibility helps to further the idea that online space is actually a public one. Just as businesses go to lengths to protect equality in public spaces, so too should online accessibility become a priority.

When your website is not compliant, you are doing a disservice to a wide market of users. These kinds of users include those with:

  • Hearing impairments
  • Visual impairments
  • Cognitive disability
  • Motor impairments

Additionally, some users may suffer from seizures when triggered by flashing lights on a screen. Other users with ADHD have a difficult time concentrating on busy websites and need additional help in focusing. No matter the reason, implementing compliance standards allows you to ensure access to various users with a multitude of different needs.

It is estimated that there are as many as 15.5 million potential customers with hearing or sight impairments alone. When you look at the sheer number of users without fair access to your website’s content, the underlying urgency to implement compliance standards becomes clear. Any company wanting to serve all internet users in 2020 needs to recognize that it is their social and moral responsibility to render their websites compliant.

Recognizing and serving a new audience also increases your exposure and has the potential to add to your company’s revenue. Accessible websites are also judged more favorably by Google ranking, which means that much more exposure to people and potential sales around the world.

Compliance Around the World

If you are new to the world of website compliance it might look a little overwhelming at first glance. Here’s the breakdown. In general, the Web Content Accessibility Guidelines (WCAG) lays the foundation for compliance standards. There are different levels within the WCAG, but most compliance standards will indicate a need to meet WCAG 2.0 AA level.

Based on WCAG guidelines, countries all over the world have developed legislation to further address accessibility guidelines. Here’s a brief explanation of legislation according to regions:

  • USA- Section 508 and the American with Disabilities Act (ADA)
    • Section 508: Legislation that requires government websites and media to create, use, and maintain site content and technology that is accessible to people with disabilities
    • ADA: An act requiring that businesses have accommodations and access for the disabled public, including information and communication technology.

  • Canada: Accessible Canada Act (ACA) and the Accessibility for Ontarians with Disabilities Act (AODA)
    • ACA: Its goal is to create communities, workplaces, and services that allow all people to participate fully in society without barriers- including online spaces.
    • AODA: Requires private and non-private organizations in Ontario with over fifty employees to meet WCAG 2.0 Level A standards.
  • Europe: European Accessibility Act (EEA) and EN301 549
    • EEA:  provides Member States with a set of common accessibility requirements at the EU level, covering everything from websites to computer operating systems
    • EN301 549: An accessibility standard set to encompass all information and communication technologies (ICT), including digital products, ranging from web content to ATMs.

Depending on where your company is in the world, you might be obligated to uphold specific legal legislation to legally operate your website. Keep in mind, however, that the baseline for most places in the world is the WCAG 2.0 AA, and you should strive to meet at least that.

Moving Forward with Compliance

When you combine the urgent need to provide equal and navigable space for all internet users with the rise in the threat of legal complications from owning a non-compliant website, the urgent need to start your journey toward website accessibility becomes crystal clear.

Thankfully the process has never been easier with automated solutions from companies like accessiBeUserWay, and AudioEye. Long gone are the days of complicated and expensive procedures to implement compliance standards. With great automated solutions available, the question is: what are you waiting for?

Still not sure how to start? Scan your website for free for accessibility issues and see exact instructions on how to solve them:

 

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